How Tojo Vikas Tripled Qualified Property Leads
Rebuilding property discovery around speed and intent.
Project Overview
Tojo Vikas had strong inventory but a website that buried it. We rebuilt discovery around fast filtering and intent-driven landing pages.
+250%
Qualified Leads
Within the first quarter
3.5x
Faster Search
Median search-to-result time
-33%
Cost Per Lead
Across paid channels
The Challenge
Listings were hard to filter, pages took over six seconds to load on mobile, and the enquiry form converted poorly.
Our Strategy
We restructured the information architecture around how buyers actually search — location first, then budget, then configuration — and rebuilt the front end for speed.
The Solution
A Next.js front end with server-rendered listing pages, map search, saved searches and a two-step enquiry form wired directly into their CRM.
The Results
Qualified leads increased 250% within one quarter while cost per lead dropped by a third.
Understanding the buyer
We interviewed twelve recent buyers and mapped the questions they asked before booking a site visit. Those questions became the structure of every listing page.
Rebuilding for speed
Server components, image optimisation and a tuned database cut median load time from 6.2s to 1.4s on 4G.
“Codidot delivered an exceptional website for our business. Their team understood our requirements perfectly and the results exceeded our expectations.”
Rahul Mehta
Founder & CEO, TechNova
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